Follow the bouncing beam

In an ingenious reinvention of the Rube Goldberg Machine using optics, a beam of light bends, bounces, focus’ and diverges with the help of mirrors and lenses to create this stunning commercial for au Hikari – a Japanese high-speed optical ISP. From the visuals to the sound, the video is breathtaking, and really drives home what we mean when we say our lives have been forever changed by our ability to harness the power of light. Follow the bouncing beam on it’s journey of singing, melting, popping and illuminating along the way.